15 Ways Your Band Can Stand Out by Going the Extra Mile

Updated on July 12, 2017
LeonardPatterson profile image

Booking agent, band manager, and former front man for a 6-figure cover band. Founder and CEO of Indie Band Coach. Work Smarter. Gig Harder.

They say “The Extra Mile Isn’t Crowded”, but why is that? And what’s the “extra mile” mean for you? What are some extras you’re willing to provide that other bands or musicians may take for granted?

Take a look at these 15 tactics for standing out at club and private gigs and tell me what you think in the comments below...

Tips for Standing Out at the Clubs

  1. Clean up your stage and/or green room after the show. Leave it how you found it (or better).⠀
  2. Get posters to the club early AND email them an electronic version for their social media.⠀
  3. Create a FB event for the show and make the club a co-host (or ask to co-host theirs if it’s already created)⠀
  4. Do you have merch to sell? Make sure the bartenders and wait staff at your most frequent clubs have your gear! (Don't have merch to sell? Get Some.)
  5. Find out what the club’s specials are and make that part of your shout outs. (i.e. - show that you’re trying to make them money)⠀
  6. Send pics from the show to the club the day after and/or tag them on social media. Help them promote themselves.
  7. Say “thank you” to the bar staff, manager, talent buyer, etc. before you leave. You’d be amazed at how few ‘thank you’s’ get thrown around :-)

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

— Jeff Bezos, Founder Amazon.com

Now, you may not be able to execute all of these tips. In fact, it’s best to choose 1 or 2 that you can do naturally and on a regular basis and focus on that. Make it your “signature” thing. Promote it as part of your brand.

The same goes for the ever-elusive private events. You’ve got a whole new set of opportunities to shine - from corporate parties and their coordinators, to weddings with stressed out brides & grooms, to that talent buyer for the booking agency who books 10 bands for each event. You’ve got a chance to above and beyond.

Want to make your mark? Here are just a few examples…

Make Your Band Stand Out at Private Events

  1. As much as humanly possible, treat everyone with respect throughout the entire process.
  2. Send a hand-written thank you note for letting you be a part of their event.⠀
  3. Take pictures during the show and if appropriate, share on facebook or offer to send directly to the organizer.
  4. Of course this can all be done via email and phone calls, but for weddings, take the time to meet with the bride & groom if possible.
  5. Coordinate timeline and logistics with other vendors and make it a seamless event for the client.⠀
  6. Visit the venue ahead of time if it’s your first time there.
  7. For weddings, find out what the couple's colors are and try to coordinate if possible.
  8. Oh yeh… and clean up your stage and/or green room after the show. Leave it how you found it (or better).

A strong consistent brand, built up over time, is the best guarantee of future earnings.

— Unknown

Separate Yourself: 'Promise & Deliver'

So, what's the real common denominator? To CARE and show it onstage and off.

Customer Service - like reeaaally good customer service is also one of the best ways to build brand (band) loyalty! Not only are you promising something, you're delivering. And that's what they'll come back for.

Think about it. I was in a cover band. Outside of a few of our originals, we weren't playing any different songs than what the next band could play. Mind you, we did try to find those popular b-sides to throw in along with the "most requested" songs. But the point is this - our fans, family, friends, and long-time customers kept coming back for the experience. Club owners put us in rotation because we made it easy on them and their staff to make money. Ok, and we treated them with respect.

Do you want to work with the guys that left the stage a mess? Nah. Do you want to book a band that never promotes your venue? Probably not.⠀

So just take a second and ask yourself: What do you do as a band or musician to give your clubs or clients something extra?!

* (insert time to reflect here) *

And now, what ELSE can you do?

Find out what works for you and what you’re able to do consistently. Use it as a way to define yourselves and be well on your way to standing out in the crowd of indie musicians!

Questions & Answers

    © 2017 Leonard Patterson

    Comments

      0 of 8192 characters used
      Post Comment

      No comments yet.

      working

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, spinditty.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://spinditty.com/privacy-policy#gdpr

      Show Details
      Necessary
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
      Features
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Marketing
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Statistics
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)