The Beale Street Thursday Night Switch
Ella Fitzgerald Performed at the Beale Street Midnight Rambles
Thursday Nights Were for Whites Only
From the 1920s through the 1950s, in Memphis, Tennessee, seeing crowds of white folks on Beale Street was an unusual occurrence. On Thursday nights, however, white patrons came out of the woodwork for the black, star-studded Midnight Rambles.
The Midnight Rambles were held at the Palace Theater on Beale Street and featured some of the world's greatest black entertainers. Because the entertainment was so extraordinary, white patrons were solicited to attended the normally all-black venue on Thursday nights. On Thursday nights the theater switched from black to whites only.
The all-white crowds, mostly male, were often outrageously wild and woolly and drunk.
Some of the big names that performed included:
- Louis Armstrong
- Count Basie
- Ella Fitzgerald
Ella at The Rambles Is Reenacted
Ella at the Rambles
Does the actress reenacting Ella Fitzgerald at The Midnight Rambles capture the essence of the event?
Set Aside for Whites on Thursday Nights
Thursday Nights at the Palace Theater Were for White Folks
At the Midnight Rambles on Beale Street, the all-white crowds, mostly male, were often outrageously wild and woolly and drunk.
The South's Largest Theatre for Blacks
The Palace Was Normally for Blacks
Beginning in the 1920s, the Palace Theater was the largest theater in the South that catered specifically to black patrons. In any other theater, blacks had to sit in the balcony only.
At the Palace Theater, blacks enjoyed front row and floor seating in a premiere theatrical environment.
As stated in Memphis archive records, the Palace Theatre was:
- Located at 324 Beale Street in Memphis,
- opened in 1920,
- closed in 1955,
- could seat 1,080 patrons, and
- was demolished in 1972.
Rufus Thomas Hosted The Midnight Rambles
Hosted at the Palace Theater by the home-grown and talented radio announcer and entertainer Rufus Thomas, the Midnight Rambles would sometimes get pretty wild and woolly.
The Palace Theater was famous for its outstanding and world-renowned stage entertainment. The acts were so popular that white patrons were enlisted to venture to the normally all-black venue on a "whites only" Thursday night time that was specifically reserved for white people.
White people used to come on Beale Street to the Palace Theatre on a special night for white attendance at the Midnight Ramble(s). At a given night at the Midnight Ramble(s), the black theater switched to whites only— Ernest Withers_Oct. 25, 2007 Memphis Flyer
The Wild and Woolly Midnight Rambles
The Midnight Rambles Were Wild
On Thursday nights, droves of whites thronged the streets of Beale to see the star-studded Midnight Rambles.
The all white audiences would hoot, holler, scream, and applaud, often in drunken stupors, as they became engrossed with some of the greatest black entertainers ever.
The Brown-Skin Models
The Palace's Chorus Girls
As the night drew on and the crowd grew more inebriated, white males would begin to scream and holler for the Brown-Skin Models.
The Brown-Skin Models were a group of young beautiful African-American girls who danced at the Palace Theater on historic Beale Street.
The brown-skin beauties wore scanty show-girl attire. With sensual movements on stage, the beautiful brown girls raised the ire of the white women in the audience, who became irate as their boyfriends and husbands fixated on the models.
The alcohol, entertainment, and excitement would often lead many of the white males to lose control and approach the stage while the models were dancing.
To the chagrin of their female companions, the white fellows would actually try to awkwardly climb onto the stage while flirting with and beckoning to the girls as they performed.
The Thursday Night Switch
World-famous photographer Ernest Withers, who had a photography studio at 333 Beale Street in Memphis for many years, was well-acquainted with the history of Memphis and Beale Street. His photographs of entertainers, the Civil Rights movement, and the stellar occurrences of U.S. history are internationally known.
Concerning the Midnight Rambles, Mr. Withers was quoted in an Oct. 25, 2007 article in the Memphis Flyer as saying:
"White people used to come on Beale Street to the Palace Theatre on a special night for white attendance at the Midnight Ramble(s). At a given night at the Midnight Ramble(s), the black theater switched to whites only."
Take Me Back To Beale, Book II (After The Red Ball). Dir. Carolyn Yancy-Gunn. Edited by Robert Odell, Jr. Perfs. Arthur Smith, Tony Patterson, CFA Graduates. DVD. CFA Productions, Inc. Archives
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© 2015 Robert Odell Jr